Local Memo: Google’s AI Mode Push, New Questions in Local Profiles, and Expanded Knowledge Panels
Local Memo: Microsoft Unveils Over 50 New AI “Agentic Web” Tools
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Over 50 AI “Agentic Web” Tools Announced by Microsoft at Build 2025
The News At the Build 2025 conference, Microsoft announced a major push into the “agentic web,” releasing over 50 new AI tools designed to help developers create autonomous systems capable of decision-making with minimal human oversight. These tools integrate across Microsoft’s suite of products, including GitHub, Azure, Windows, and Microsoft 365, enabling AI agents to independently initiate and complete complex tasks. Key innovations include enhanced memory technologies such as structured Retrieval-Augmented Generation (RAG), improving AI’s ability to recall and utilize large data sets.
What This Means Businesses and developers can now leverage Microsoft’s extensive toolkit to enhance productivity and innovation through autonomous AI systems. This positions Microsoft as a central player in the emerging agentic AI ecosystem.
Apple Maps Adds Curated Recommendations from Michelin, The Infatuation, and Golf Digest
The News Apple Maps has improved local search experiences by integrating content from Michelin Guide, The Infatuation, and Golf Digest. Users can now filter searches for Michelin-rated restaurants and hotels, discover diverse dining recommendations from The Infatuation, and find top-rated golf courses from Golf Digest. These updates aim to establish Apple Maps as a premier local discovery tool for high-quality dining and recreational experiences.
What This Means Local businesses and marketers should actively manage their listings through Apple Business Connect to maximize visibility, as curated recommendations increasingly influence user decisions.
Google Search Console Prepares to Add AI Mode Reporting
The News Google confirmed upcoming support for AI Mode reporting in Search Console, offering insights into site performance within Google’s AI-powered search environment. Although no official rollout date has been set, updated documentation indicates AI Mode traffic will be included but grouped under a general category, complicating detailed analysis between AI Mode and AI Overviews.
What This Means SEO professionals must prepare for significant adjustments, as clear data on AI-driven search interactions will be crucial to understanding customer behavior and refining optimization strategies. Enhanced visibility into AI search traffic is essential to effectively manage SEO efforts moving forward.
